About Holly Kaplansky

Holly has had a successful career as a business owner, organization leader, and valued resource with a  career in corporate Marketing and Business Management. At Kraft Foods Holly was Brand Manager in the Maxwell House division. She worked as Global Marketing Director for Ovid Technologies (an international scientific and medical online database), and was Chief Operating Officer for Russ Candy Bears (a licensee of Russ Berrie plush toys).  Her strong background working for these companies contributed to her success as a business owner.


After 25 years in the corporate world, Holly became an entrepreneur and owner of Minuteman Press of Newark. She purchased a business that was suffering significant losses and made it into a profitable enterprise in just 2 years. Throughout her ownership of the Minuteman Press of Newark, she achieved year-over-year sales growth, even through economic downturns. She became a trusted resource to well-known large entities such as NJ Transit, Rutgers, NJIT and PSEG, to name a few.


Highlights of her accomplishments include:

  • Responsible for five brands as Marketing Director for online sports, nature and entertainment catalog company
  • Ran marketing department for an international scientific and clinical software database supervising offices in New York, London and Boston
  • Served as COO for a multi-million dollar manufacturing and retail company
  • Turned around business that was losing significant money to breakeven in just over 2 years
  • Achieved continual year-over-year sales growth even through the recession

Holly is now using her corporate and entrepreneurial experience to guide other business owners on the path to greater success.


Holly is active in the business community through the following organizations:

  • Past President, State Board of New Jersey Association of Women Business Owners
  • Past President, North Essex Chamber of Commerce
  • Board Member, Rutgers Small Business Development Center
  • Counselor at the New Jersey SBDC at Rutgers, Newark
  • Board Member & Graduate, Rutgers Center for Urban Entrepreneurship & Economic Development & EPI Alumni
  • Founding Board Member of New Jersey LGBT Chamber of Commerce
  • Past President, Association of Women in Communications, New Jersey Chapter 
  • Past President, New Jersey Association of Women Business Owners Essex Chapter
  • Member, Newark Regional Business Partnership
  • Leadership Newark Fellow Class of 2010

holly kaplansky speaks at NJAWBO 40th anniversary as she steps up as president

challenges of owning a business and how CUEED helped overcome them