About Holly Kaplansky

Holly has had exceptional success as a business owner, organization leader, and valued supplier with a  career in corporate Marketing and Business Management.  She held positions at Kraft Foods as Brand Manager in the Maxwell House division, worked as Global Marketing Director for Ovid Technologies (an international scientific and medical online database), and was Chief Operating Officer for Russ Candy Bears (a licensee of Russ Berrie plush toys).  Her strong background working for these companies contributed to her success as a business owner and corporate supplier.


Following her corporate achievements, Holly became an entrepreneur as owner of Minuteman Press of Newark. She bought a business that was suffering significant losses and made it into a profitable enterprise in just over 2 years. Over 15 years as owner of the Minuteman Press of Newark, she achieved year-over-year sales growth, even through the Recession.


Highlights of her accomplishments include:

  • Responsible for five brands as Marketing Director for online sports, nature and entertainment catalog company
  • Ran marketing department for an international scientific and clinical software database supervising offices in New York, London and Boston
  • Served as COO for a multi-million dollar manufacturing and retail company
  • Turned around business that was losing significant money to breakeven in just over 2 years
  • Achieved continual year-over-year sales growth even through the recession

Holly is now using her corporate and entrepreneurial experience to guide other business owners on the path to greater success.


Holly is active in the business community through the following organizations:

  • President, State Board of New Jersey Association of Women Business Owners
  • Past President, North Essex Chamber of Commerce
  • Board Member, Rutgers Small Business Development Center
  • Board Member & Graduate, Rutgers Center for Urban Entrepreneurship & Economic Development & EPI Alumni
  • Founding Board Member of New Jersey LGBT Chamber of Commerce
  • Past President, Association of Women in Communications, New Jersey Chapter 
  • Past President, New Jersey Association of Women Business Owners Essex Chapter
  • Member, Newark Regional Business Partnership
  • Leadership Newark Fellow Class of 2010